At https://yhfashion.store/ (hereinafter referred to as “our Store”, “we”, “us” or “our”), safeguarding your personal privacy is one of our core priorities. This comprehensive Privacy Policy sets out in full detail the manners in which we gather, utilise, share, secure and manage your personal identifiable information whenever you browse our website, create a customer account, browse our handmade collections, place orders, or interact with any services offered through our online store. By accessing our website, registering an account, completing a purchase, or utilising any of our platform functions, you fully acknowledge and consent to all data handling practices outlined within this policy.

1. Categories of Information We Collect

We only collect necessary information relevant to your shopping experience, and categorise collected data as follows:

1.1 Personal Identifiable Information

When you register a customer account, submit checkout information, complete an order, or reach out to our customer service team for custom consultation, we will collect basic personal information that you voluntarily provide to us. This includes but is not limited to your full legal name, active email address, residential shipping address, billing address matching your payment account, valid contact phone number, and any additional personal notes you leave for custom orders or delivery requests.

1.2 Payment Related Information

During checkout, we will temporarily receive and process payment credentials you submit, such as credit/debit card numbers, card expiry dates, CVV security codes, digital wallet account details and other payment method identifiers required to complete transaction settlement.

Crucially, we do not permanently store, archive or retain your full card payment data on our internal servers. All monetary transactions are encrypted and routed exclusively through certified, PCI DSS compliant third-party payment service providers that operate independent secure payment systems. Your sensitive payment credentials will never be stored or accessed by our store staff or internal systems long-term.

1.3 Device & Technical Access Information

Every time you visit our website, we may automatically capture non-identifiable technical data linked to the electronic device you use to access our platform. This data encompasses your unique public IP address, web browser brand and version, device operating system, screen resolution, device model, webpage click-through records, page dwell time, entry and exit pages, as well as other anonymous technical metrics that help us analyse website performance.

1.4 Cookies & Similar Tracking Technologies

Our official website utilises standard browser cookies and related tracking tools to optimise your browsing journey across our handmade catalogues. Cookies are compact encrypted data files saved locally on your browser storage when you visit our site; they enable us to remember your browsing preferences, saved favourite items, cart contents, language selection and past viewing history during repeat visits.

You retain full control over cookie functionality: you may adjust your browser’s privacy settings to block all cookies, enable custom cookie alerts, or clear stored cookie files at any time. Please note that disabling cookies may lead to partial loss of website functions, such as persistent shopping cart storage and personalised product recommendations.

2. Legitimate Purposes for Using Your Personal Information

All data we collect will only be deployed for the transparent, lawful purposes listed below, and will never be repurposed without your explicit separate consent:

2.1 Order Fulfilment & After-Sales Support

Your personal contact and address information is essential for processing your placed orders, arranging product production, coordinating parcel delivery, updating you with shipping tracking numbers, resolving delivery exceptions, processing returns under our money-back guarantee policy, and delivering timely customer service responses for inquiries about custom design, stock availability, order revisions or after-sales issues.

2.2 Compliance with Legal Obligations

We reserve the right to access, utilise or disclose your personal data to fully comply with all applicable local, state and federal laws, regulatory requirements, mandatory court orders, formal legal subpoenas, or official information requests issued by authorised government law enforcement agencies. This provision also applies to actions needed to defend our legal rights, resolve disputes, or prevent fraudulent transactions and malicious shopping behaviour on our platform.

3. Data Protection & Security Measures

We adopt industry-standard physical, electronic and administrative security safeguards to shield your personal information from unauthorised access, unapproved disclosure, malicious tampering, accidental loss or intentional data destruction. Our protective protocols include end-to-end data encryption for all sensitive information transmission, restricted role-based access to customer data for internal staff, regular security system audits, and secure cloud storage with access authentication controls.

Nevertheless, it is critical to acknowledge that no online data transmission channel or digital storage system can guarantee absolute 100% security against unforeseen cyber risks. While we strive to maintain the highest level of data protection, we cannot eliminate all potential security vulnerabilities inherent to internet-based information exchange.

4. Your Individual Data Rights & Control Options

As a user of our store, you hold the following enforceable rights regarding your personal data:

4.1 Right to Access, Amend & Erase Personal Information

You have the full right to view, verify, edit, update or fully delete all personal data linked to your customer account. You may perform most of these actions independently by logging into your registered account and navigating to the account settings page. If you encounter any restrictions or require assistance with data modification or permanent account deletion, you may submit a request to our support team via the contact email listed at the end of this policy.

4.2 Browser Do Not Track Signals

Our online store’s technical systems are not configured to recognise or respond to “Do Not Track” request signals transmitted by web browsers. We will continue to collect standard anonymous device and browsing data as outlined in Section 1.4 regardless of this browser setting.

Amendments to This Privacy Policy

We maintain the authority to revise, update or adjust the terms of this Privacy Policy at our sole discretion at any time, without prior advance notification to users. All policy modifications will take immediate legal effect once the revised version is published and displayed on our official website https://yhfashion.store/. It remains your personal responsibility to regularly review this Privacy Policy page to stay informed of any updated data handling rules.

Contact Information for Privacy Inquiries

Should you hold any questions, doubts, complaints or requests related to this Privacy Policy, our data handling practices, or the protection of your personal information, please reach out to our dedicated support team via our official email address: tiejunyh@outlook.com. Our team will respond to your inquiry promptly and provide thorough, clear explanations to resolve all your privacy-related concerns.Who we are